For most of my adult life I read maybe five books a year — if I was lucky. I called myself a reader! I told people I was a reader! But in reality I’d just read a couple on vacation and have a few slow burners sitting on the bedside table for months.
But then a few years ago I surprised myself by suddenly reading 50 books. And last year I read well over 100. I have never felt more creatively alive in all areas of my life. I feel more interesting, I feel like a better husband, I feel like a better father, and my writing output has dramatically increased.
Amplifying my reading rate has been the lead domino that’s tipped over a slew of others.
I’m disappointed I didn’t do it sooner.
Why did I wait 20 years?
Well, our world today is designed for shallow skimming rather than deep diving, so it took me some time to identify the specific changes that skyrocketed my reading rate. So how did I 10x my reading rate? Well, I did seven specific things that I think you can do, too.
Here they are:
1. Centralize reading in your home
Back in 1998, psychologist Roy Baumeister and his colleagues performed their famous “chocolate chip cookie and radish” experiment. They split test subjects into three groups and asked them not to eat anything for three hours before the experiment. Group 1 was given chocolate chip cookies and radishes, and were told they could eat only the radishes. Group 2 was given chocolate chip cookies and radishes, and were told they could eat anything they liked. Group 3 was given no food at all. Afterward, the researchers had all three groups attempt to solve an impossible puzzle, to see how long they would last. It’s not surprising that group 1, those who had spent all their willpower staying away from the cookies, caved the soonest.
What does this have to do with reading? I think of having a TV in your main living area as a plate of chocolate chip cookies. So many delicious TV shows tempt us, reducing our willpower to tackle the books.
Roald Dahl’s poem “Television” says it all: “So please, oh please, we beg, we pray / go throw your TV set away / and in its place, you can install / a lovely bookshelf on the wall.”
The first step to reading more is moving your TV to the basement. My wife Leslie and I did this and then installed a bookshelf on a wall near our front door. Now we see it, walk by it, and touch the bookshelf dozens of times a day. And the TV sits dormant unless the Raptors are in the playoffs.
2. Make a public commitment
In his groundbreaking book Influence: The Psychology of Persuasion, Robert Cialdini shares a psychology study showing that once people place their bets at the racetrack, they are much more confident about their horse’s chances than they were just before laying down the bet. He goes on to explain how commitment is one of the big six weapons of social influence. So why can’t we think of ourselves as the racehorses? Make the bet on reading by opening an account at Goodreads, friending a few coworkers or friends, and then updating your profile every time you read a book. Or put together an email list to send out short reviews of the books you read. I do exactly that each month, with my Monthly Book Club Email. I stole the idea from bestselling author Ryan Holiday, who has a great reading list.
3. Find a few trusted, curated lists
Related to the above, the publishing industry puts out over 500,000 books a year in english alone. Do you have time to sift through 1000 new books a week? No, nobody does, so we use proxies like Amazon recommendations. But should we get our reading lists from retailers? If you’re like me, and you love the “staff picks” wall in independent bookstores, there’s nothing as nice as getting one person’s favorite books. Finding a few trusted, curated lists can be as simple as the email lists I mentioned, but with a bit of digging you can likely find the one that totally aligns with your tastes. Some good lists are from Bill Gates, Reese Witherspoon, Andrew Luck, and Derek Sivers.
4. Change your mindset about quitting
It’s one thing to quit reading a book and feel bad about it. It’s another to quit a book and feel proud of it. All you have to do is change your mindset. Just say, “Phew! Now I’ve finally ditched this brick to make room for that gem I’m about to read next.” An article that can help enable this mindset is “The Tail End,” by Tim Urban, which paints a striking picture of how many books you have left to read in your lifetime. Once you fully digest that number, you’ll want to hack the vines away to reveal the oases ahead.
I quit three or four books for every book I read to the end. I do the “first five pages test” before I buy any book (checking for tone, pace, and language) and then let myself off the hook if I need to stop halfway through.
5. Take a “news fast” and channel your reading dollars
I subscribed to the New York Times and five magazines for years. I rotated subscriptions to keep them fresh, and always loved getting a crisp new issue in the mail. After returning from a long vacation where I finally had some time to lose myself in books, I started realizing that this shorter, choppier nature of reading was preventing me from going deeper. So I canceled all my subscriptions.
Besides freeing up mindshare, what does canceling all news inputs do? For me, it saved more than $500 per year. That can pay for about 50 books per year. What would I rather have 10 or 20 years later — a prized book collection which I’ve read and learned from over the years…or a pile of old newspapers? And let’s not forget your local library. If you download Library Extension for your browser, you can see what books and e-books are available for free right around the corner.
6. Triple your churn rate
I realized that for years I’d thought of my bookshelf as a fixed and somewhat artistic object: There it is, sitting by the flower vases! Now I think of it as a dynamic organism. Always moving. Always changing. In a given week I probably add about five books to the shelf and get rid of three or four. Books come in through lending libraries in our neighborhood, a fantastic used bookstore, local indie and chain stores, and, of course, online outlets. Books go out when we pass them to friends, sell them to the used bookstore, or drop them off at the lending library. This dynamism means I’m always walking over to the shelf, never just walking by it. As a result, I read more.
7. Reapply the 10,000 steps rule
A good friend once told me a story that really stuck with me. He said Stephen King had told people to read something like five hours a day. My friend said, “That’s ridiculous. Who can do that?” But then, years later, he found himself in Maine on vacation. He was waiting in line outside a movie theater with his girlfriend, and guess who was waiting in front of him? Stephen King! His nose was in a book the whole time in line. When they got into the theater, Stephen King was still reading as the lights dimmed. When the lights came up, he pulled his book open right away. He even read as he was leaving. Now, I haven’t personally confirmed this story with The King himself but I think the message is an important one either way. Basically, you can read a lot more. There are minutes hidden in all the corners of the day, and they add up to a lot of minutes. In a way, it’s like the 10,000 steps rule. Walk around the grocery store, park at the back of the lot, chase your kids around the house, and bam — 10,000 steps.
It’s the same with reading.
When did I read those five books a year for most of my life? On holidays or during long flights. “Oh! A lot of downtime coming,” I’d think. “Better grab a few books.”
When do I read now? All the time. A few pages here. A few pages there. I have a book in my bag at all times. In general I read nonfiction in the mornings, when my mind is in active learning mode, and fiction at night before bed, when my mind needs an escape.
Slipping pages into all the cricks and corners of the day adds up.
So let me ask you some blunt questions: Are you really ready to 10x your reading rate? Are you prepared to make sacrificial lambs of your TV and newspapers? Are you ready to quit more to read more? Are you ready to publicly commit to the world?
