How to Tell Yourself a Different Story with Seth Godin

Hey everyone,

A few moons ago I began testing a new short-and-sweet style release on my 3 Books podcast feed. I’m thinking of the entire show as one big book! And, as you know, every full moon I drop a new Chapter. The goal is 333 Chapters total for 1000 formative books all the way up to 2040.

Well, now I’m trying out Pages. A Page is a 333-second (or less) excerpt from a Chapter dropped at 3:33am between Chapters. Bite-sized! Meant to drop a little morsel of wisdom — or a book recommendation or an interesting viewpoint — into your feed. For short commutes, little walks, or just a podcast palette cleanser between longer listens.

Today I’m pasting the transcript of the most popular Page so far: Page 31 from Seth Godin called “How to Tell Yourself a Different Story.” You can download all Pages by subscribing to the show on Apple or Spotify. 100% free and 100% ad-free — as always.

Have a great week,

Neil

 

Page 31: How to Tell Yourself a Different Story with Seth Godin


Page 31 here | Full chat with Seth here


Seth:
 I think almost all help is self-help. If you were drowning, it's really unlikely that someone will pick you up and take you out of the water. It is way more likely that someone will throw you a life buoy. Or, reach out with a long stick. Or, try to help you swim to shore. But if you don't want to do it, you're probably not going to get saved. And that, what we seek to do when we want to do better, when we want to feel better, or when we want to make a better difference, is help ourselves, is commit to moving forward. And that's all a self-help book does, if it's doing a good job, is open the door for you to fix yourself. The author can't fix you. The diet book can't make you skinny. A book on goal setting can't make you successful. What it can do is open the door.

And so, if you say, 'I don't like self-help books, they're always trying to do this and this and this.' You might be saying, 'Well actually I don't want to help myself get out of this spot I'm in because I'm comfortable being unhappy. I'm comfortable being stuck.' And that the problem with reading a book like this is that it might work. And if it works, then I'll have to change. And if I change, that might be uncomfortable.

My story is that I was unsuccessful and unhappy. I had a narrative in my head that things weren't working and every time something didn't work I would go 'Ah, there it goes again!' But the door was open and I said, you know what, your problem is not the outside world. Your problem is the story you're telling yourself about the outside world, and that story is a choice. And if you're not happy with the story, tell yourself another story. Period. That simple. And most people will hear what I just said and not change anything. Because I'd been telling myself a story that made me unhappy. And if I wasn't happy with that story I should tell myself a different story. The outside world wasn't the problem. I mean I won the birthday lottery. I grew up with great parents, upper-middle class, with privilege, going to a famous college, and I was healthy. So every story I was telling myself was this made-up story that I didn't have to tell myself. I could've told myself a different story. And that choice is at the heart of almost every self-help book. And it's at the heart of what a non-fiction author has the chance to do. Now notice, when you read a book, the voice is your voice -- not true when you listen to an audiobook. Your voice, in your head, saying something that you didn't believe until you read it. And maybe, just maybe, the author can use the tension and the leverage and the moment to create a little bit of magic that gets you to open the door you could've opened all along. All of us could tell ourselves a better story.

Neil: What happened after that? You said everything changed?

Seth: My life completely changed. I stopped whining. I stopped looking for reasons to whine. Shortly thereafter I applied for an on-campus job and became co-founder of the largest student run business in the country. We started a travel agency and a ticket bureau and a concert agency and a coffee shop and a laundry service and a birthday cake service, every week or two we started a new business and -- so many things happened because I chose to tell myself a different story. Shortly after that I met the woman who became my wife, which was a great decision on my part, and so all of those factors happened, not because the outside world got better, but because I chose to tell myself a different story.

Neil: That is so beautiful.

 

Listen to all Pages on Apple or Spotify. Full chat with Seth here.

 

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